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Ten (10) Biggest Acquisitions by Google Inc
Google is a growing and active company, to improve the quality of their products and
services they decide to purchase some companies. These purchases will also help
Google to keep the first place in the IT market. Why not?
Google has acquired over 100 companies, but below you will discover the 10 Google´s
largest acquisitions.
1. Motorola Mobility.
This Mobile device manufacturer was acquired for $12.5bn by Google in 2011. This is
their largest acquisition or the largest purchase in the history of google. This acquisition is integrated Android, Google Tv and Patent portfolio.
2. Nest
Google also invest huge money in home appliance business to increase quality of home
living, that is the reason why it has acquired Nest ( Home automation) for $3.2bn in 2014.
3. DoubleClick
This Online advertisement company was acquired by Google in 2007 for $3.1bn. This
business is integrated Adsense to increase its media Advertisements.
4.YouTube
This popular platform using for sharing and viewing video clips, was acquired for
$1.65bn, in June 2013. It is obvious when you watch a video on this site, you see that
Google displays ads at the bottom of videos.
5. Waze
A GPS-based navigation using for mobile mapping and route calculations, was acquired
for $966m in 2013. This service is integrated Google Maps.
6. AdMob
Admob is one of the world's largest mobile advertising company, it was acquired In November 2009 for $750m.
7. ITA Software
Google invest Money too in Travel Technology, then it has acquired ITA Software in
July 2010 for $676m, which provide management software and information on flights.
This service is used as Google Flights.
8. Postini
This company provides software that ensures safety communication. Google has acquired it for $625m in 2007. This service is used currently to ensure security of Gmail.
9. Wildfire Interactive
This famous social marketing platform was acquired by Google in 2012 for $450m. Now It
is used as Google+.
10. Admeld
This is a online advertising company acquired in 2011 by Google for $400m. It is now
integrated to Google's DoubleClick, Ad Exchange and Invite Media.
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